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Staff Members

Chris Spetzler, Executive Director of the Decision Education Foundation, is passionate about bringing decision skills to young people. In addition to teaching  and developing  decision skills programs, Chris supports educators and organizations in realizing and evaluating the benefits of decision education. Chris completed a Masters at the Stanford Graduate School of Education and an MBA at Thunderbird.




Dana Luco, Marketing and Program Development for the Decision Education Foundation, is delighted to drive decision skills into the hands of youth. Dana has redirected her focus from a long training development career in the silicon valley software realm to her original passion, children's education. Bringing practical skills and comfort-zone-expanding experiences to kids is her way of giving back.



Board of Directors

Andy Dey, Board Chair
Director of Secondary Instruction, Eugene School District

Former Principal at South Eugene High School

Since July 2018, Andy Dey has served as the Director of Secondary Instruction at the Eugene School District in Eugene, Oregon. Prior to that, Andy served as the principal of South Eugene High School for three years. His broad background and  experience include service as a middle and high school teacher and administrator, K-12 curriculum director, track coach and nonprofit conservation organization director. Andy is a focused and passionate leader for educational excellence, working
with staff and community to find ways to ensure all students are successful.

David Heckerman

VP, Amazon

Dr. David Heckerman was Chief Data Scientist at Human Longevity, Inc. He is known for his work in showing the importance of probability theory in Artificial Intelligence, for developing methods to learn graphical models from data, for designing a vaccine for HIV, and for developing machine learning and statistical approaches for genomics including GWAS. He has developed numerous applications including machine-learning tools in SQL Server and Commerce Server, the junk-mail filters in Outlook, Exchange, and Hotmail, the
troubleshooters in Windows, and the Answer Wizard in Office. Dr. Heckerman received his Ph.D. (1990) and M.D. (1992) from Stanford University, and is an ACM and AAAI Fellow.

Ronald A. Howard
Retired Professor, Management Science & Engineering

Retired Director, Decisions & Ethics Center

Stanford University

Ronald A. Howard was Professor in the Department of Engineering-Economic Systems (now the Department of Management Science and Engineering) in the School of Engineering of Stanford University 1965 - 2018. Professor Howard is one of the founders of the decision analysis discipline. His books on probabilistic modeling, decision analysis, dynamic programming, Markov processes, and ethics serve as major references for courses and research in these fields.

Tom Keelin
Managing Partner, Keelin Reeds Partners

Dr. Tom Keelin serves as Managing Partner at Keelin Reeds Partners, LLC. Dr. Keelin has supervised portfolio management, asset strategy and valuation, or deal terms assessment and negotiations projects for more than 30 emerging growth life sciences companies. He serves as Chairman and Director of Strategic Decisions Group (SDG). Dr. Keelin serves as Member of
Board of Advisors of Grow Talent Company Ltd. To support emerging-biotech decisions about when to partner and under what terms, he supervised a joint effort between KR and the Biotechnology Industry Organization (BIO) to develop, benchmark, and validate a way to estimate asset-specific deal terms based on the asset-specific economic characteristics and relative strength of negotiating position of the parties.

Carl S. Spetzler
Chief Executive Officer, Strategic Decisions Group

Dr. Carl Spetzler co-founded Strategic Decisions Group in 1981 and currently serves as chairman and CEO. He is a leader in strategy and innovation processes, helping corporate leaders cope with the lack of explicit strategic alternatives, deal with the complexities of uncertainty and risk over long time horizons, and achieve lasting change. Over the past three decades, he has worked with top management and boards of directors to improve the quality of decisions and decision-making processes in many diverse organizations, such as capital-intensive companies, financial institutions, high-technology manufacturers, and systems businesses. His guidance has led to innovative results such as developing revolutionary new products, redirecting and restructuring major corporations, and creating strategic alliances.

Jeff DeFranco

Superintendent/President of Lake Tahoe Community College
Owner/Lead Consultant of True North Consulting

Jeff DeFranco began serving as
the CEO of the LTCC organization in January 2017 after serving as Vice President of Administrative Services for 5 years. Before joining LTCC in 2012, Jeff worked for Springfield School District in Oregon for 9 years as a senior level district administrator. His roles have included leadership and oversight of fiscal, facility, technology, bonds, grants, development, government affairs, and public relations functions for educational organizations. 
Since 2002, Jeff has also operated as the owner and lead consultant for an organizational development firm, True North Consulting. His work includes collaborating with non-profit, local government, and private sector businesses, on topics ranging from change leadership to strategic planning to group development.

Jeff has received a professional certificate in Strategic Decision-making from
Stanford University among his BA, MA, and forthcoming PhD. 


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Our aim is for everyone to learn how to make good decisions and we appreciate your feedback and testimonials.

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